Data Hygiene: 5 Reasons To Clean Up - And Keep Clean - Your Valuable Customer Data

Data Hygiene: 5 Reasons To Clean Up - And Keep Clean - Your Valuable Customer Data

In all aspects of business we rely on data. We rely on data to be accurate, timely, organized and easily understandable at a glance. In the past hardly any decades we have seen an entirely fresh industry emerge encircling database management. These professionals are tasked with the responsibility of maintaining the data hygiene of corporation databases. However what does it mean for data to be clean? To place it simply, clean data is data that has very hardly any or no errors. Errors can mean anything as benign redundant data in multiple records to egregious misspellings of customer's names, or improper punctuation in addresses. These errors can be annoying, or potentially threatening. Here are five reasons to clean, and keep clean, your valuable customer data.
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