Apple Passbook: Hit or Miss?

Apple Passbook: Hit or Miss?

Apple has been incredibly successful at driving fresh behaviours when it comes to using computers, listening to music, using a Telephone however can it do the same when it comes to our wallets and the stuff that fills up our wallets? Passbook is a native app of the forthcoming iOS6 and will store digital tickets, coupons, cards and passes in one clean user interface on the iPhone and iPod Touch. There are many third party wallet apps outside there that do alike things already, however with Apple stepping in to and effectively putting the same wallet (Passbook) into 100 million phones this fall, are we going to commence to see mass behavioral alter like we saw with iMac, iPod and iPhone?
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