Dirty Data - A Problem for Businesses

Dirty Data - A Problem for Businesses

Whilst the term dirty data might get you questioning your cleanliness, what it really method is the accuracy of data held on your database or website about your customers. It is a subject that is often overlooked however as a business it is imperative you have the fair domicile and postcode details for your clients. The impact on a business using dirty data can often result in thousands of pounds, from wasted marketing campaigns to miserable customers who won't be back for more! Many businesses really underestimate the amount of the difficulty thinking their customer data is accurate and up-to-date. Whilst the reality is that by ignoring dirty data everything from marketing your corporation to delivering a supply or product can be affected by simply not having the fair data.
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