Automating Demand Generation
"Inquiry the engineers at Common Electric how to manufacture jet engines, and you'll get a locate of documents detailing a painstaking action followed by everyone with razor-like precision. Inquiry the software designers at Microsoft how they built Windows, and you'll get a dense-and-quick list of code provided in stepwise fashion. However inquiry these same companies the action they employ to sell their jet engines, software or services, and you'll likely get as many different answers as human beings you inquiry." - Tony Jaros, Sirius Decisions.
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