Why to Use Web Metrics
Web promotion is solely based on Science and Technology. Here Science as a subject deals with rational path of plotting for online marketing, and Technology transforms those knowledge and plot into application. Professionals engaged in dissecting online marketing initiatives aim to improve site visibility and increase marketing ROI (giveback on investment). Driven by these aims, they gaze to employ cost-effective and interactive marketing tools, which are technically known as Search Engine Optimization techniques.
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